Brooks Running laces up for price hikes in 2026

Brooks Running CEO says it won't "punish" consumers — but the sneaker brand can't outrun tariffs. "We will see about a 2% to 3% price increase in 2026," CEO Dan Sheridan told Yahoo Finance's Opening Bid. "The tariffs are just now starting to roll in to our cost of goods. But we really tried to take a full supply chain approach to this. We didn't want to punish the consumer." Shoppers can expect to see higher-ticket items across Brooks' lineup next year, though Sheridan didn't specify a time. "If we damp ...