Core Viewpoint - The "Chenpi Xingyouteng Health China Tour" is a promotional event showcasing the health benefits of a tea blend made from Chenpi and Xingyouteng, emphasizing regional cultural integration and consumer engagement across multiple cities in China [1][2][4]. Group 1: Event Overview - The health promotion activities have taken place in various cities including Lanzhou, Tangshan, Hangzhou, Taiyuan, Shenzhen, Harbin, Changchun, and Yangzhou since October [3][4]. - The theme of the events is "Health China Tour," featuring unique tea drinks that combine Chenpi from Xinhui and Xingyouteng, providing a health gift to consumers [5][8]. Group 2: Cultural Integration - The events focus on adapting products to local cultures, creating tailored experiences that resonate with regional characteristics [8][10]. - In Lanzhou, the event was held by the Yellow River, pairing the tea with local snacks to enhance the experience [11][12]. - In cities like Hangzhou and Yangzhou, the activities incorporated local tea culture, attracting tea enthusiasts and office workers alike [25][27]. Group 3: Collaborative Value - The events highlight the collaboration between Xinhui and Ningming, showcasing the investment of over 10 million yuan in building a health industry park [32]. - The partnership aims to combine the unique health properties of Xingyouteng with the smooth taste of aged Chenpi, filling a gap in the health tea market [35]. Group 4: Market Response - The "Health China Tour" attracted over 20,000 participants, with a conversion rate of over 30% for on-site tastings, indicating strong consumer interest [42]. - Feedback from consumers has been positive, with many expressing a preference for the convenience of the products in their daily lives [46][49]. - The initiative has successfully introduced the products to high-end community stores in cities like Hangzhou and Shenzhen, expanding market reach [51][52].
金秋献礼!陈皮星油藤多城联动,香飘万家
Nan Fang Nong Cun Bao·2025-10-31 16:35