AI is rapidly getting better at figuring out who should see which ad, says MNTN CEO Mark Douglas

Core Insights - AI is significantly enhancing the targeting capabilities in advertising, allowing companies to better identify the audience for their ads [2][5] - The introduction of AI in advertising is also fostering more creative approaches, enabling businesses to experiment with different messaging [3][4] - Major companies are reporting substantial revenue growth attributed to effective advertising strategies powered by AI [5][6] Company Performance - Amazon reported $17.7 billion in revenue last quarter, reflecting a 24% year-on-year increase [5] - Meta's ad revenue reached $50 billion, up 26% year-on-year [5] - Alphabet generated $74 billion in revenue, marking a 13% year-on-year growth [5] Advertising Metrics - The key metric for advertising success is return on ad spend (ROAS), which measures the revenue generated from a campaign relative to its cost [6][7] - A typical example of ROAS is a 3 to 1 return, where $100,000 spent on advertising yields $300,000 in revenue [7] - As companies demonstrate higher returns, they are likely to allocate more budget towards advertising [8] Future Trends - The trend towards personalized advertising is already underway, with advancements expected to allow individual ads to be delivered to viewers even during large events like the Super Bowl [9]