Ionik Announces Sale of SCS Subsidiary

Core Insights - Ionik Corporation has completed the sale of its subsidiary Schiefer Media, Inc. (SCS) to PUSH Media USA Inc. for a purchase price of US$1.2 million, with net proceeds of US$0.75 million payable in cash on closing [1][3] Group 1: Transaction Details - The transaction includes the acquisition of substantially all assets of SCS, including client contracts, intellectual property, and goodwill, while the purchaser has assumed certain related liabilities [3] - Proceeds from the sale will be reinvested into Ionik's business to strengthen its balance sheet and support growth initiatives in Media Activation and Marketing Optimization platforms [3] Group 2: Strategic Focus - The sale reflects Ionik's strategy to evolve into a unified, data-driven marketing technology company, focusing on first-party data, omnichannel solutions, and AI-driven automation [2][3] - The CEO of Ionik emphasized that this move is part of a broader strategy to simplify and strengthen the business around scalable, technology-enabled performance marketing operations [3] Group 3: Company Overview - Ionik is a technology-driven marketing and advertising solutions company that connects brands, advertisers, and publishers through data-driven insights and advanced automation [4] - The company's platform integrates Media Activation and Marketing Optimization through an AI-Powered Data Engine, creating a seamless advertising ecosystem [5]