Core Insights - Recent red-themed films have significantly boosted red tourism sites, enhancing their appeal and visitor numbers [1] - The integration of red culture with tourism is becoming a vital industry for local development and the transmission of revolutionary heritage [1] - The Chinese government is investing over 10 billion yuan in 2024 to support the protection and development of red resources [1] Group 1: Policy and Development - The Ministry of Culture and Tourism and the Ministry of Education have launched a plan to incorporate red tourism into ideological education and social practice [2] - The plan has resulted in widespread participation, with over 30,000 students involved in a national red tourism creative planning competition [2] - The release of industry standards for red tourism development zones clarifies construction requirements and grading norms at the national level [2] Group 2: Industry Collaboration and Product Development - There is a need for regional collaboration and the creation of distinctive red brands by deeply exploring local red culture [2] - The development of composite product systems such as "Red + Research," "Red + Cultural Creation," and "Red + Health" is encouraged to integrate red resources with various sectors [2] Group 3: Technological Integration and Experience Enhancement - The introduction of digital technologies like VR/AR and the metaverse aims to recreate classic revolutionary scenes and enhance visitor experiences [3] - New media channels such as short videos and live streaming are being utilized to engage younger audiences through interactive projects [3] Group 4: Talent Development and Support - Collaboration between universities and red tourism sites is being promoted to establish research bases and training centers [3] - Specialized plans for improving guides and curators are being implemented to cultivate a professional workforce knowledgeable in history and effective in communication [3]
红色旅游如何走得更远
Jing Ji Ri Bao·2025-10-31 22:09