经济日报谈红色旅游如何走得更远

Core Viewpoint - The article emphasizes the need to enhance red tourism from being "popular" to "strong" through systematic efforts in regional collaboration, content expression, communication methods, and talent support [1] Group 1: Regional Collaboration and Product Development - Strengthening the integration of business models and regional cooperation is essential [1] - Deep exploration of local red culture's unique essence to create recognizable and sustainable red brands [1] - Development of a composite product system combining "red + research study," "red + cultural creativity," "red + health care," and "red + sports" to promote the deep integration of red resources with the real economy, creative design, and digital technology [1] Group 2: Technological Empowerment and Experience Enhancement - Introduction of digital technologies such as VR/AR and the metaverse to recreate classic revolutionary scenes [1] - Creation of immersive theaters and interactive exhibitions as new experience projects [1] - Utilization of new media channels like short videos, live streaming, and interactive games to enhance the appeal of red culture among younger demographics through projects like "Cloud Walking the Long March" and "Red Script Tours" [1] Group 3: Talent Development and Intellectual Support - Promotion of collaboration between universities, party schools, and red venues to establish red tourism research bases and talent training centers [1] - Implementation of specialized plans for improving tour guides and training curators to cultivate a professional team that understands history, excels in communication, and is skilled in operations [1]