网红塌房还能更快吗？“鸡排哥”的反噬，来得猝不及防

Core Viewpoint - The rapid decline of the internet celebrity "Chicken Chop Brother" highlights the pitfalls of over-commercialization and the loss of authenticity in the influencer economy, leading to a backlash from fans and the public [23][29]. Group 1: Event Overview - The "National Tour" of Chicken Chop Brother kicked off in Nanjing, attracting large crowds and long queues, indicating initial popularity [1]. - Controversy arose with the emergence of "ticket scalpers" charging up to 299 yuan for queue positions, leading to public outcry and viral social media posts [3]. Group 2: Public Reaction - A significant backlash erupted in cities where Chicken Chop Brother planned to continue his tour, with local residents organizing "boycott" campaigns and promoting local food alternatives [7][19]. - The hashtag "ChickenChopBrotherCharacterCollapse" trended on social media, amassing over 280 million views in just three hours, showcasing the rapid shift in public sentiment [7]. Group 3: Price and Value Discrepancy - The price of Chicken Chop Brother's signature chicken chop surged from 6 yuan in 2024 to 50 yuan during the tour, an increase of over 8 times, leading to dissatisfaction among customers regarding quality and value [15][17]. - The response from Chicken Chop Brother's team regarding the price increase further fueled public anger, as many felt the experience did not justify the cost [15]. Group 4: Market Impact - The tour sparked regional conflicts, with local businesses expressing concerns about the potential disruption to their markets and customer bases due to the hype surrounding Chicken Chop Brother [21]. - Some local vendors in cities like Hangzhou and Ningbo issued statements refusing to support the tour, emphasizing the need to protect local food culture [21]. Group 5: Lessons for Influencer Economy - The case of Chicken Chop Brother serves as a cautionary tale for the influencer economy, illustrating the dangers of prioritizing rapid commercialization over maintaining authenticity and trust with followers [23][27]. - The rapid rise and fall of Chicken Chop Brother reflect a broader trend in the influencer industry, where the loss of genuine connection with the audience can lead to swift backlash and loss of credibility [29].