提振消费进行时 | 赛事“流量”变文旅“增量”

Core Insights - The 2025 Yangshuo Triathlon, held from October 25 to 26, attracted 1,887 participants from nine countries, including 48 international athletes, showcasing a significant global interest in the event [1] - The event features an upgraded racecourse that integrates the scenic beauty of the Li River and Yulong River with modern triathlon standards, creating a "world-class golden course" [1] - Yangshuo County reported a 20% year-on-year increase in cultural tourism consumption during the triathlon, amounting to 14 million yuan, indicating successful conversion of event participation into tourism revenue [3] Event Highlights - The introduction of youth experience races and family relay races allows participants aged 6 to 17, promoting family engagement and expanding consumer opportunities [2] - During the event, family-oriented accommodation bookings in Yangshuo increased by 25%, and there was a notable rise in foot traffic at family-friendly venues [2] - Participants received 3,000 yuan in consumption vouchers, applicable to various local businesses, enhancing their experience and driving economic activity [2] Cultural and Economic Impact - The event included a food exhibition and cultural performances, enriching the experience for participants and promoting local culture [3] - Yangshuo's strategy to integrate tourism, shopping, and digital engagement aims to transform event attendance into sustained visitor engagement, contributing to high-quality economic development [3]