Zhong Jin Zai Xian·2025-11-01 06:49Core Insights - The launch of JD.com's "11.11" event on October 30 has led to a significant surge in global sales, with transaction volume and order quantity in key markets exceeding 100% year-on-year growth [1][3] - The event highlights the increasing global appeal of Chinese products and showcases JD.com's robust cross-border supply chain capabilities [3][9] Sales Performance - In the 24-hour period of the "Billion Subsidy Day," JD.com reported over 300% year-on-year growth in transaction volume for its cross-border free shipping service across 12 countries, with user numbers increasing by over 400% [1][9] - Specific product categories saw explosive growth, including digital products like smart robots and gaming laptops, which experienced over 300% year-on-year growth [6][8] Consumer Trends - The shopping preferences of overseas users are characterized by three main trends: a focus on trendy technology, a demand for quality essentials, and emotional consumption linked to cultural identity [6][8] - Young consumers, families, and the middle class are driving these trends, seeking both price advantages and quality of life improvements [6][8] Product Highlights - High-end technology products, such as AI exoskeleton robots and gaming equipment, are particularly popular among overseas users, reflecting a growing demand for Chinese-made tech [6][8] - Home goods are shifting from basic functionality to a focus on quality and design, with brands like Supor and JD Jingzao leading in kitchenware sales [7][8] Marketing Strategies - JD.com leverages its strong supply chain and international logistics to offer competitive pricing and quality assurance, with direct shipping to 36 countries and promotional activities to alleviate concerns about high shipping costs [9][11] - The company has introduced a new customer package worth 180 yuan, which includes shipping vouchers and discounts, enhancing the appeal of cross-border shopping [9][11]