一杯现磨咖啡0.99元 咖啡市场真的“太卷”了

Core Insights - The emergence of "Tai Juan Coffee" in Beijing, originally from Shanghai, highlights a trend of low-priced coffee offerings in urban areas [1] - The price of American coffee sets a new low at 0.99 yuan per cup, indicating a significant shift in consumer pricing expectations [1] - The menu includes a variety of products beyond just American coffee, such as matcha lattes and baked goods, suggesting a diversification strategy [1] Industry Trends - The ongoing price competition in the coffee market has led to a growing consumer acceptance and reliance on low-priced coffee options [1] - The concept of coffee becoming a staple commodity ("口粮化") reflects changing consumer behavior and market dynamics [1] - Experts suggest that establishing a sustainable business model within the 5 to 10 yuan price range will be crucial for the future competitive landscape of the coffee industry [1]