LiveRamp Expands Meta Attribution Insights for Retail Media via Clean-Room Integration

Core Insights - LiveRamp Holdings, Inc. has expanded its measurement capabilities for retail media networks, enhancing attribution insights from Meta Platforms, Inc. campaigns [1][2] - The new capabilities are delivered through LiveRamp's clean-room infrastructure, allowing privacy-centric collaboration between retailers and brands [2][3] - The enhancements aim to help retailers assess return on ad spend, optimize campaign strategies, and strengthen brand relationships within secure data environments [2] Company Overview - LiveRamp is a San Francisco-based data collaboration platform that enables secure data connection, activation, and measurement across marketing and analytics ecosystems [3] - Its core offerings include identity resolution, clean-room technology, and secure data onboarding for enterprises, publishers, and advertising platforms [3]