Sou Hu Wang·2025-11-01 08:12Core Insights - JD.com launched its "100 Billion Subsidy Day" for the 11.11 shopping festival, resulting in a significant increase in user orders and sales volume, with user numbers up over 117% and order volume up over 125% compared to the previous year [1] Apparel and Fashion - The demand for winter clothing surged due to falling temperatures, with overall sales of warm clothing increasing by 258% year-on-year [3] - JD FASHION products, which meet high-quality standards, saw a substantial sales boost, with down jackets and cashmere sweaters experiencing sales growth of 6 times and 8 times respectively [3] - Over 400 apparel brands saw sales growth of 3 times, while more than 1000 brands doubled their sales [3] Footwear and Underwear - Sales of thermal underwear and homewear increased by 2 times, with over 50 brands seeing their sales double [4] - Footwear categories, including winter shoes and boots, also experienced significant growth, with over 300 brands doubling their sales [4] Sports and Outdoor Equipment - The trend for winter sports is rising, with sales of outdoor down jackets increasing by over 8 times [4] - Sales of sports equipment, including bicycles and skiing gear, saw a remarkable increase, with some categories growing over 10 times [6] Beauty and Personal Care - The demand for skincare products surged, with categories like moisturizers and face masks seeing sales growth of 2 times [7] - Over 50 beauty brands experienced sales growth of 10 times, while more than 200 brands doubled their sales [7] Jewelry and Luxury Goods - Jewelry categories, including gold and diamond products, saw sales growth of over 3 times, with some brands increasing sales by over 10 times [8] - Luxury goods, including high-end down jackets and jewelry, also experienced significant sales growth, with some brands increasing sales by over 5 times [8]