黄金铺就转型路 匠心铸就产业城

Core Insights - The article highlights the successful transformation of Hezhou from a resource-depleted city to a thriving hub for the gold and jewelry industry, achieving a billion-level industrial cluster during the 14th Five-Year Plan period [2][9]. Industry Development - Hezhou has established a complete gold and jewelry industry chain from scratch, transitioning from a "stone economy" to a "creative economy" in just five years [2]. - The establishment of the Guangxi Gold and Jewelry Industrial Park in 2019 marked the beginning of this transformation, with a focus on attracting businesses through targeted investment strategies [2][6]. Innovation and Technology - The integration of innovation and industry chains has led to the adoption of new technologies such as 3D modeling and laser engraving, enhancing production capabilities [4][5]. - The introduction of new crafts like ancient gold and 5G gold reflects the evolving production characteristics within the industry [5]. Educational and Talent Development - Collaboration with local universities has fostered industry-academia partnerships, enhancing research and development efforts within the sector [6]. - The region has implemented a talent cultivation model that combines high-level professionals with local industry talent, addressing workforce needs effectively [7]. Market Expansion and Sales - Hezhou has actively promoted both online and offline sales strategies, including hosting trade fairs and leveraging digital platforms for sales [8]. - The industrial sales reached over 3 billion yuan in April 2024, showcasing the competitiveness of the new supply chain model [6]. Economic Impact - By the third quarter of 2025, the industrial output value of large-scale enterprises in Hezhou reached 4.749 billion yuan, marking a 104.1% year-on-year increase [9]. - The region has successfully attracted 14 brands and enhanced the influence of the "Gui Gold" service platform, demonstrating significant brand development [10]. Future Plans - Hezhou aims to become a national center for premium gold manufacturing, focusing on continuous investment attraction, service innovation, and brand development [11][12]. - The city plans to deepen its "super factory + supply chain + terminal store" model and expand into international markets, further solidifying its position in the global gold and jewelry industry [12].