今年前9个月浙江横店微短剧剧组接待量同比增长285.8%

Core Insights - The micro-short drama industry in Dongyang, Jinhua, Zhejiang, is experiencing rapid growth, with a significant increase in production activity and audience engagement [1] - The user base for micro-short dramas in China is projected to exceed 576 million by 2024, representing 52.4% of the total internet users, with a market size reaching 50.44 billion yuan [1] Industry Overview - Dongyang's Hengdian has hosted 2,743 micro-short drama production teams in the first nine months of this year, marking a year-on-year increase of 285.8% [1] - The region has become a hub for over 2,000 film and television companies, providing comprehensive services for the entire production chain, including locations, costumes, equipment, and extras [1] Event Highlights - The 2025 Hengdian Film and Television Festival, held from October 31 to November 2, highlighted micro-short dramas as a key topic of discussion among industry professionals [1] - Hengdian is increasingly referred to as "Vertical City," reflecting its evolution from a traditional filming base to a modern comprehensive service platform for the film and television industry [1]