“医美茅台”市值蒸发千亿，中产女性不买单了？

Core Viewpoint - Aimeike, known as the "Maotai of the medical beauty industry," has reported disappointing financial results, with significant declines in both revenue and net profit for Q3 2025, raising concerns about its growth prospects and market confidence [1][4]. Financial Performance - Q3 2025 revenue was 565 million, a year-on-year decline of 21.27%, while net profit was 304 million, down 34.61% [1]. - For the first three quarters of 2025, total revenue was 1.865 billion, a decrease of 21.49%, and net profit was 1.09 billion, down 31.05% [1]. - The company's market capitalization has plummeted to approximately 48.5 billion, a staggering drop of about 131.5 billion from its peak of 180 billion in 2021, representing a cumulative decline of 73% [1]. Product Overview - Aimeike specializes in hyaluronic acid products, with two core offerings: the injection solution "Haitai" and the gel filler "Ruhua Tianzi," both of which previously held market advantages [2]. - The company experienced explosive growth from 2016 to 2024, with revenue increasing from 141 million to 3 billion, a cumulative growth of approximately 2000%, and net profit soaring from 53.38 million to 1.956 billion, an increase of 3564% [3]. Market Challenges - Recent performance has shown a marked slowdown, with Q3 2025 results reflecting a significant decline in both revenue and net profit across all quarters [4]. - The revenue for the injection solution "Haitai" in the first half of 2025 was 744 million, down 23.79%, while "Ruhua Tianzi" generated 493 million, a decrease of 23.99% [5][6]. - Despite maintaining high gross margins above 90%, the decline in revenue and slight drop in gross margin have raised concerns about the company's growth momentum [6]. Competitive Landscape - Aimeike's core products are facing increased competition, particularly with the entry of new players like Huaxi Biological's "Runzhi·Gegge," which has disrupted the previously monopolistic market for "Haitai" [8]. - The market for regenerative injectables is becoming crowded, with competitors like Huadong Pharmaceutical and Changchun Shengboma launching similar products, posing a threat to Aimeike's market share [8][9]. Strategic Moves - In 2025, Aimeike acquired 85% of South Korean company REGEN for 1.9 billion USD to seek new growth avenues, aiming to leverage REGEN's technology and global sales network [10]. - This acquisition has led to a significant increase in goodwill from 278 million at the end of 2024 to 1.65 billion by September 2025, a rise of 493.44% [11]. - However, Aimeike is embroiled in a legal dispute with REGEN's former distributor, which could impact the integration and future profitability of the acquisition [12][13].