卖不动了？知名国货品牌滞销，曾被称为“真皮鞋王”

Core Viewpoint - Hason Co., Ltd. has experienced revenue growth but continues to face losses, primarily due to challenges in its traditional footwear business while expanding into new sectors like precision metal components and industrial automation [1][3][5]. Group 1: Financial Performance - In the first three quarters, Hason's operating revenue increased, and losses narrowed, attributed to the growth in precision metal components and industrial automation businesses [1]. - The company reported a net profit loss of 96.41 million yuan for 2024, marking five consecutive years of losses [3]. - As of September 30, the company had an undistributed profit loss of 78.67 million yuan, which is one-third of its paid-in capital of 219 million yuan [1][3]. Group 2: Footwear Business Challenges - The footwear segment has seen a decline in revenue and an increase in losses due to market conditions and intensified competition, leading to a reduction in store numbers and sales [3]. - In the first three quarters of 2025, the footwear business generated 490 million yuan in revenue, a year-on-year decrease of 13.13%, accounting for 46.29% of total revenue [3]. - The company has not considered downsizing or divesting the footwear business despite ongoing losses [3]. Group 3: Strategic Initiatives - Hason is optimizing its footwear business by enhancing store operations and improving online sales capabilities, including acquiring minority stakes in e-commerce subsidiaries [4]. - The company is exploring AI applications in retail to enhance customer experience and operational management [4]. - Hason has implemented measures to address inventory issues, including increased promotional efforts and stricter inventory management [4]. Group 4: Diversification Efforts - Hason has expanded into new sectors such as precision metal manufacturing and 3D printing, although these new ventures have yet to become profitable [5][7]. - The company has made strategic acquisitions to enhance its capabilities in precision metal components, targeting applications in consumer electronics and renewable energy [6]. - As of the third quarter of 2025, the new subsidiaries in the renewable energy and 3D printing sectors have not yet achieved profitability [7].