Kroger steps up ties with Uber as it sharpens focus on store-level fulfillment

Group 1 - Kroger plans to enable delivery orders through Uber Eats at over 2,600 of its approximately 2,700 supermarkets, enhancing customer access and convenience [3][8] - The partnership includes a trial of Uber One for Kroger's Boost loyalty program members, offering benefits such as 6% cash back and free delivery, while Uber One members will receive a trial of Boost with double fuel points [4][5] - This announcement follows Kroger's earlier partnership with DoorDash to provide grocery delivery from nearly all locations, aimed at strengthening customer ties through competitive pricing and relevant offers [6][7] Group 2 - Kroger is focusing on using its stores for assembling delivery orders to improve the speed and efficiency of its e-commerce operations, alongside a review of its automated order-fulfillment network developed with Ocado [7] - The expanded relationship with Uber will allow Kroger to offer a full assortment of products on Uber's platform starting in early 2026, and customers will also be able to order meals from restaurants via Kroger's app [8]