Zhong Guo Zhi Liang Xin Wen Wang·2025-11-01 14:12Core Insights - The "China Underwear Industry High-Quality Supply Chain Summit and JD Fashion & Tianfangbiao Joint Release Conference" was successfully held in Tianjin, where the "New Comfortable Underwear" group standard was launched, marking a significant step towards quality upgrades in the underwear industry [1][4] Industry Overview - The Chinese underwear industry is showing steady growth, with the market size expected to reach 500 billion yuan by 2026. Online channels are becoming the core growth engine, with a reported 8% year-on-year increase in sales of underwear on major e-commerce platforms in the first nine months of this year [3][4] - Consumer demand for high-quality underwear is becoming increasingly refined, with comfort, material safety, and technological features emerging as key purchasing factors [3][4] Quality Upgrade Trends - The penetration rate of high-end fabrics in the underwear sector has exceeded 30%, with upstream production capacity growing at a compound annual growth rate of over 10% over the past five years. The proportion of regenerated fibers in eco-friendly new products has surpassed 40% [4] - From 2018 to 2023, the number of knitting machines has increased by approximately 40%, and the number of patent applications for 3D molded cups has doubled [4] - The demand for functional fibers and finishing agents, such as antibacterial and thermal materials, has surged, with upstream suppliers experiencing a compound annual growth rate of 20% in revenue over the past three years [4] New Standards and Initiatives - The "New Comfortable Underwear" group standard focuses on comfort, covering various categories of intimate apparel, and aims to enhance consumer experience while regulating industry development [5][7] - The summit featured the release of the "Underwear Testing Big Data Report," which provides key data on breathability, shrinkage, and safety, offering clear directions for fabric and production improvements [7][8] Collaborative Efforts - A "High-Quality Underwear Initiative" was signed by various stakeholders, indicating a collective commitment to extend the "New Comfort" concept across the entire supply chain, from raw materials to production and sales [8] - JD Fashion plans to continue collaborating with more brands to implement the "New Comfortable Underwear" standard throughout the industry chain, ensuring consumers have a reliable and comfortable shopping experience [10]