Top Coca-Cola and Pepsi rival discontinued 4 soda flavors

Core Insights - Dr Pepper has surpassed Pepsi to become the second-best-selling soda brand in the United States, while Coca-Cola remains the market leader [1][6][7] - The cola wars have officially concluded, with Dr Pepper emerging as a new challenger in the market [2] - Dr Pepper has adopted a more experimental approach by introducing various new flavors and limited-time offerings [3][8] Market Position - Coca-Cola holds 19.2% of the U.S. carbonated soft drink market, while Dr Pepper has captured 8.3%, recently overtaking Pepsi, which now stands at 8.0% [7] Product Innovation - Dr Pepper has launched several new flavors, including Dr Pepper Blackberry (2025), Dr Pepper Zero Sugar Creamy Coconut (2024), and Dr Pepper Strawberries & Cream (2023), with some becoming permanent offerings due to strong sales [7] - The company has also utilized creative flavor promotions through its rewards program, introducing unique flavors like Fantastic Chocolate and Nashville Reserve [8] Discontinuation of Flavors - Dr Pepper has not hesitated to discontinue flavors that do not resonate with consumers, such as Dark Berry and Diet Cherry Chocolate [9]