Levi’s Accuses 7 For All Mankind of Trademark Infringement

Core Viewpoint - Levi Strauss & Co. has initiated a trademark infringement lawsuit against Delta Galil Industries-owned 7 For All Mankind, claiming that the latter has misappropriated its tab trademark, which is essential for identifying authentic Levi's products [1][2]. Group 1: Trademark Infringement Allegations - The lawsuit alleges that 7FAM's use of the tab trademark could dilute or harm Levi's brand, as the tab is recognized globally as a symbol of authenticity and quality [1][2]. - Levi's claims that the tab trademark appears on nearly all of its jeans and other apparel, with millions of products sold annually featuring this trademark [2]. - The complaint specifies that the markings on 7FAM's products are likely to cause consumer confusion regarding the affiliation and origin of the products [3]. Group 2: Legal Actions Requested - Levi's has accused 7FAM of multiple legal violations, including federal trademark infringement and unfair competition, as well as California state trademark infringement [3]. - The company is seeking a court order to prevent 7FAM from creating, selling, or marketing products that resemble its tab trademark, which could mislead consumers [3].