Why Roku Stock Rose Today

Core Insights - Roku's third-quarter profits exceeded expectations, leading to a significant increase in stock price, which rose over 6% after an earlier increase of more than 16% [1] Financial Performance - Roku's revenue increased by 14% year over year to $1.2 billion, driven by expanded distribution of smart TVs and deeper relationships with marketers [3] - The company achieved a positive operating profit of $9.5 million for the first time since 2021, with net income improving to $0.16 per share from a loss of $0.06 per share in the same quarter of the previous year, surpassing Wall Street's estimate of $0.09 per share [5] Market Position and Growth Strategy - Roku is gaining market share in the U.S. digital ad market, aided by a partnership with Amazon that allows advertisers to target 80 million connected TV households more effectively [4] - The company anticipates a 12% year-over-year revenue growth to $1.35 billion in the fourth quarter, supported by political ad spending and the acquisition of Frndly TV [6] - Management expressed confidence in achieving double-digit platform revenue growth and increasing operating margins in 2026 and beyond [7]