四川苍溪：“千播联盟”助力电商兴村

Core Viewpoint - The article highlights the successful implementation of the "Qianbo Alliance" in Cangxi County, Sichuan, which leverages e-commerce and live streaming to promote local agricultural products, particularly the Cangxi red heart kiwi, enhancing rural economic development and community engagement [2][4]. Group 1: E-commerce Development - Over 400 rural anchors are actively promoting local agricultural products in Cangxi, serving as new representatives for these goods [2]. - The "Qianbo Alliance" integrates 11 functional departments to streamline the agricultural supply chain, facilitating the sale of over 100 types of local products with annual sales exceeding 300 million yuan [2][4]. - The alliance has established functional party branches focusing on production, logistics, and e-commerce live streaming, promoting integrity and standardized development [2][3]. Group 2: Training and Support - Cangxi County has implemented a training program for rural e-commerce, certifying 473 rural anchors through a mentorship model [2]. - The county has introduced policies to support e-commerce development, including financial incentives for high-performing e-commerce teams and training subsidies [4]. - The establishment of the "Secretary's Assistance Team" has led to over 1,500 live streaming events aimed at supporting local farmers [3]. Group 3: Community Engagement - The initiative has successfully engaged over 36,000 villagers and 1,100 agricultural enterprises, creating a collaborative ecosystem for rural e-commerce [3]. - Local policies and community involvement have fostered a sense of ownership and motivation among villagers, leading to increased sales and economic benefits [4]. - The county's leadership expresses strong confidence in the future of e-commerce as a driver for rural revitalization and economic growth [4].