Guo Ji Jin Rong Bao·2025-11-02 02:01Core Viewpoint - The largest hotel group is expected to emerge from China, with significant opportunities in the supply-side reform of the hotel industry [1]. Group 1: Market Potential - As of 2024, the chain rate of hotels in China is projected to be 40%, compared to 72% in the U.S. and 44% in the EU, indicating substantial room for growth in China's hotel chain market [2]. - The hotel industry in China has considerable potential for growth, particularly in third and fourth-tier cities, despite a decrease in business travel and an increase in inbound tourism [3]. Group 2: Industry Dynamics - The current market pressure is increasing due to a growing stock market, but the county-level tourism market presents significant opportunities [3]. - Competition within the industry is seen as a norm, with appropriate competition driving continuous supply-side improvements [3]. Group 3: Company Strategy - Huazhu Group is enhancing its product matrix, recently launching the Haiyou fully self-service hotel, which has a construction cost of 57,100 yuan per room and a total investment of 3 million yuan for 45 rooms [3]. - The company aims to establish itself as a brand-centric organization, aspiring to become the foundational infrastructure of China's accommodation industry [3].