Core Viewpoint - The China International Import Expo (CIIE) serves as a significant platform for Xinrongmao to launch new fruit products, enhancing its global high-quality development and market presence in China [1][6]. Group 1: Product Launch and Supply Chain Innovation - Xinrongmao utilizes CIIE to debut various star products, including the Malaysian Musang King durian, which saw a tenfold increase in market share within six months due to efficient supply chain management [2][5]. - The company employs a "4-hour" precision control system to ensure the freshness of products, allowing for rapid delivery from the farm to the exhibition [2]. Group 2: Strategic Partnerships and Market Expansion - Xinrongmao has established a five-year strategic partnership with Leqi Apple during the seventh CIIE, highlighting the expo's role as a high-efficiency negotiation platform [3]. - The company signed contracts exceeding $200 million at the latest expo and formed deep collaborations with major Chinese retailers like China Resources Vanguard and Tianhong [3]. Group 3: Cold Chain Logistics and Market Coverage - Xinrongmao operates over 30 modern cold chain logistics centers across more than 300 cities in China, distributing over 3,000 tons of high-quality fruit daily to 20 million households [4]. - The company aims to continuously connect with core production areas and share global fruit varieties with Chinese consumers [4]. Group 4: Belt and Road Initiative Contributions - Xinrongmao collaborates with orchards in 23 Belt and Road countries to bring quality fruits to China, using CIIE as a showcase for these partnerships [5]. - The company plans to leverage CIIE to launch significant strategic brands, including blueberries and durians, as part of its Belt and Road initiative [5]. Group 5: Future Outlook and Innovation - CIIE is viewed as a critical platform for sharing opportunities in China and promoting high-quality development in the global fruit industry [6]. - Xinrongmao intends to integrate technological innovation and sustainable development trends to stimulate new consumer vitality in the Chinese market [6].
(进博故事)“昨天落果,今天进馆”的果香奇迹
Zhong Guo Xin Wen Wang·2025-11-02 06:04