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赞助商魔咒? 苏超落幕!阿里军团和京东双双押空?
Xin Lang Cai Jing·2025-11-02 07:56

Core Insights - The Suzhou Super League (苏超) concluded with Taizhou team winning the championship, defeating Nantong team 4-3 [2] - Major sponsors like Alibaba and JD.com did not achieve the expected success, as their sponsored teams did not reach the finals [2][4] - The league attracted significant sponsorship interest, with 42 sponsors involved, and the top teams had a high number of sponsors [2][5] Sponsorship Analysis - Taizhou team had only 2 sponsors, while the top three teams had significantly more: Nanjing team with 33, Nantong team with 19, and Wuxi team with 17 [3][6] - The performance of teams did not correlate with the number of sponsors, as Taizhou, with fewer sponsors, won the championship [6][7] - The league's economic impact was notable, generating nearly 38 billion yuan in revenue from tourism, dining, and other sectors [7][8] Audience Engagement - The league set a record for attendance in amateur football in China, with a total of 2,433,339 spectators across 85 matches, averaging 28,628 per match [8] - The final match attracted 62,329 spectators, surpassing the highest attendance for a professional league match this season [8] Market Impact - The league's success in attracting sponsors and audience engagement indicates a growing interest in local sports events, particularly in economically developed regions [7][8] - The social media presence of the league was significant, with 171 trending topics related to the league and a total reading volume of 2.934 billion [7]