Sou Hu Wang·2025-11-02 10:44Core Insights - JD MALL Xiamen Huli Store officially opened from October 31 to November 2, attracting over 50,000 visitors on November 1 alone, marking it as a trendy new shopping space in Xiamen [1][3] - The store spans 30,000 square meters and integrates various consumer experiences, including home appliances, digital products, home decor, esports, coffee, and personal care, aiming to create an immersive shopping environment [1][3] - The store operates under a "fully self-operated" model, featuring eight themed experience areas that cater to diverse consumer needs, such as coffee tasting, cooking classes, and esports equipment [3][5] Consumer Engagement and Promotions - The store is positioned as a key venue for JD's 11.11 offline sales, offering discounts up to 50% and various promotional activities, including a chance to win prizes like Guizhou Flying Moutai and Apple iPads [7][9] - During the opening, events such as the JOY TIME music festival and esports competitions were held, enhancing consumer engagement and creating a vibrant atmosphere [7][9] Strategic Importance - The opening of JD MALL Xiamen Huli Store aligns with national policies aimed at boosting consumption and investment, serving as a model for enhancing local economic growth [11] - The store's success is expected to drive consumption upgrades in Xiamen and Fujian, contributing to high-quality regional economic development [11][13] - JD MALL plans to continue focusing on user-centered experiences, integrating diverse business models and quality services to accelerate the transformation of physical retail into a more digital and experiential format [13]