Core Insights - The article highlights that certain real estate companies have achieved independent success in 2023 by focusing on well-planned urban layouts and high-quality housing [1] Group 1: Company Performance - Poly Developments has achieved over 10 billion yuan in sales in Shanghai's Yangpu District since December 2024, becoming the sales champion in the area [1] - Sunac's Shanghai One project has accumulated total sales exceeding 22 billion yuan, maintaining its position as the national sales champion for a single project [1] Group 2: Product Strategy - Poly Developments emphasizes the importance of enhancing product strength to navigate market cycles, implementing six key principles of craftsmanship to improve product value [2] - Sunac's Shanghai One project team has deeply analyzed the historical and cultural value of the land, which contributes to the project's appeal [2] Group 3: Market Trends - The principle of "location is king" remains crucial in real estate, with high land prices observed in first-tier cities, including areas with floor prices exceeding 80,000 yuan per square meter [4] - Poly Developments targets high-net-worth individuals in its project planning, which includes comprehensive design and landscaping [4]