专访深圳市跨境电子商务协会执行会长王馨丨跨境电商合规监管升级：机遇与挑战并存，行业生态迎来重塑

Core Viewpoint - The compliance regulation of cross-border e-commerce in China is entering a deepening phase, with platforms like Amazon starting to report tax-related information of Chinese sellers. This shift is crucial for addressing the irregularities accumulated during the industry's rapid growth and is expected to reshape the compliance landscape for different types of sellers [1][2]. Industry Growth and Regulatory Changes - In 2024, China's cross-border e-commerce export scale is projected to exceed 2 trillion yuan, with a year-on-year growth of 16.9%, accounting for 8.5% of total goods trade exports. The overall cross-border e-commerce import and export volume is expected to reach approximately 2.71 trillion yuan, reflecting a 14% increase [2]. - The introduction of a reasonable tax system is seen as a necessary measure to ensure compliance within the industry, marking a shift from platforms being mere transaction facilitators to becoming key nodes in tax and compliance regulation [2][3]. Compliance Status and Challenges - The current compliance regulation is not the first of its kind; it has evolved from past initiatives to a more digital and regularized approach. The implementation of the "Golden Tax Phase IV" system is enhancing tax inspection and management [3]. - Data from the General Administration of Customs indicates that the total import and export volume of cross-border e-commerce in the first three quarters of 2025 is expected to be around 2.06 trillion yuan, with a growth rate of 6.4%, which is lower than historical levels due to the ongoing compliance processes [3][4]. Impact on Different Seller Types - For compliant sellers, the new tax information reporting requirements will have minimal impact, as they only need to ensure the accuracy of their information. However, small sellers lacking professional financial systems may face significant challenges in adapting to the new compliance landscape [4][5]. - The weak compliance awareness among small and medium-sized enterprises (SMEs) is attributed to several factors, including a lack of understanding of tax regulations, insufficient professional talent, and concerns about increased operational costs due to compliance [6][7]. Recommendations for Compliance - SMEs are encouraged to seek professional tax consulting and support to navigate complex tax issues and enhance their compliance capabilities. Regular training for employees on tax awareness is also recommended [9][10]. - Building a robust compliance system with professional tax personnel is essential for effective tax planning and management. Companies should also maintain open communication with tax authorities to resolve any disputes that may arise [10][11]. Long-term Industry Outlook - The current regulatory environment may pose challenges for non-compliant sellers, leading to increased operational costs and potential legal repercussions. However, the long-term effects of these regulations are expected to foster a more mature and high-quality development of the cross-border e-commerce sector [11][12]. - Compliant sellers may find new opportunities as the market space becomes less crowded with non-compliant entities, allowing them to focus on core business areas such as product innovation and customer service [11].