Zheng Quan Ri Bao Wang·2025-11-02 13:49Core Insights - Meituan Flash Sale reported significant sales growth on the first day of the "Double 11" shopping festival, with nearly 800 brands seeing sales increase by over 100% year-on-year [1][2] - The new instant retail model, "Brand Official Flagship Lightning Warehouse," has contributed to the surge in sales, allowing consumers to purchase a wide range of products anytime and anywhere [1][2] Sales Performance - Major brands such as Apple, Moutai, and Meiji saw their sales increase by over 100% year-on-year within the first 24 hours of the promotion [1] - Specific product categories experienced remarkable growth: mobile phone sales doubled, while liquor sales increased fivefold [1] - Over 300 product categories, including mobile phones, liquor, and milk powder, reported sales growth exceeding 100% [1][2] Brand Engagement - Official flagship stores for brands like Sony PlayStation and Pampers opened with immediate high sales, indicating strong consumer demand [2] - Meituan Flash Sale is coordinating with brands to increase product supply to meet the high shopping demand [2] Retail Participation - Nearly one million offline stores participated in the Meituan Flash Sale for "Double 11," leading to a surge in customer traffic and sales across various brands [2] - In the 3C electronics category, brands such as Apple, Xiaomi, and OPPO saw sales growth exceeding 100% [2] Overall Market Impact - The overall sales from the lightning warehouses increased by over 100% year-on-year, reflecting the effectiveness of the 24-hour operation model in meeting consumer shopping needs [2]