Ferrari Is Getting Into Crypto, But It Will Only Be Available To 100 People

Core Insights - Ferrari is entering the cryptocurrency market to attract young tech entrepreneurs [1] - The company is collaborating with Italian fintech Conio to launch the Token Ferrari 499P, which will be exclusive to members of Ferrari's Hyperclub [2][3] - The token is expected to launch at the beginning of the 2027 World Endurance Championship season and can be traded among Hyperclub members [2] Company Strategy - The initiative aims to enhance the sense of belonging among Ferrari's most loyal customers, as stated by Ferrari's Chief Marketing and Commercial Officer [3] - Conio is seeking regulatory approval from the European Union before the token's launch [3][4] Previous Ventures - This is not Ferrari's first engagement with cryptocurrency, as the company began accepting Bitcoin and other digital assets as payment for cars in the U.S. in 2023 and in Europe the previous year [6]