“95后”女掌门张子越承父业扎根乡土 三产融合谱写6000万产值田园新篇

Core Insights - The article highlights the transformation of Hubei Dajinlong Agricultural Technology Development Co., Ltd. under the leadership of a young manager, Zhang Ziyue, who has integrated traditional agriculture with modern practices and tourism [1][2]. Company Overview - Hubei Dajinlong has evolved from a traditional farming operation into a comprehensive agricultural complex that includes breeding, processing, and leisure tourism [1][4]. - The company has developed a total area of 2,850 acres, with a cooperative output value approaching 60 million yuan [5]. Leadership and Vision - Zhang Ziyue, born in 1997, represents a new generation of farmers, bringing innovative ideas to traditional agriculture while maintaining a focus on quality products [1][2]. - The transition from her father's engineering background to agriculture was motivated by a desire for a sustainable and inheritable business [2]. Business Development - The company initially focused on breeding green-headed ducks, achieving a scale of 4 million ducks by 2019, becoming a leading enterprise in Hubei [2]. - The COVID-19 pandemic significantly impacted the market, reducing demand for green-headed ducks to 20%-30%, prompting a necessary shift in business strategy [3]. Strategic Transformation - The pandemic served as a catalyst for the company's transformation, leading to the integration of aquaculture and fruit cultivation, creating an ecological farming model [4]. - In 2019, the company invested in a food processing workshop to enhance product value and extend shelf life, officially entering the secondary production sector by 2021 [4]. Market Expansion - The company successfully organized a fruit-picking festival in 2023, attracting around 2,000 visitors daily, marking its entry into the leisure agriculture sector [5]. - Challenges remain in sales, particularly in expanding e-commerce channels and addressing transportation issues for frozen products [5].