中国多地探索“票根经济”打造链式消费新场景

Core Insights - The "ticket root economy" is emerging in various cities in China, transforming ticket stubs into a means for continuous consumer engagement and creating new consumption scenarios [1][2] - The Chinese performance market is projected to generate a total revenue of 79.629 billion yuan in 2024, with direct consumer spending exceeding 200 billion yuan [1] - The establishment of the ticket root economy merchant alliance in Qingdao aims to enhance consumer experiences by providing discounts and promotions linked to event tickets [2] Group 1 - The ticket root economy is becoming a key driver for urban consumption, converting short-term event attendance into long-term economic benefits for cities [1][3] - Qingdao's ticket root economy merchant alliance has attracted 256 members, aiming to create a seamless city-wide consumption experience [2] - During recent concerts in Qingdao, the ticket root economy alliance facilitated significant visitor numbers and revenue, with 30 attractions receiving 110,000 visitors and hotels generating 2,237.58 million yuan [2] Group 2 - The ticket root economy is being implemented in various regions, such as Mianyang and Zhejiang, to enhance local tourism and consumption linked to sporting events [3] - The concept of the ticket root economy is seen as an extension of emotional and experiential economies, enhancing local attachment and consumer loyalty [3] - The ongoing exploration of the ticket root economy model across China aims to showcase city charm and encourage deeper visitor engagement [3]