新华社经济随笔·四中全会精神在基层丨多地商场谋变局，“华南第一商圈”为何人流熙攘？

Core Insights - The article highlights the thriving situation of the Tianhe Road business district in Guangzhou, known as "the first business circle in South China," amidst the challenges faced by offline retail due to the rise of e-commerce [2][3]. Group 1: Business Environment - Tianhe Road business district spans approximately 2.8 kilometers and houses 25 large commercial complexes with over 10,000 merchants [2]. - The average daily foot traffic in the Tianhe Road business district is about 1.5 million, demonstrating its strong consumer engagement and spending power [3]. Group 2: Strategies for Attracting Consumers - The district's strategy includes enhancing consumer experience by shifting focus from merely collecting rent from merchants to improving the end-user experience, thus transforming into "super experience centers" [4]. - Merchants are encouraged to offer unique products that cannot be found elsewhere, with many first stores in South China and China opening in the district, attracting customers with exclusive offerings [5]. - The physical space is being expanded to include attractions like aquariums and climbing walls, turning shopping centers into urban lifestyle hubs that offer more than just retail [6]. Group 3: Service Enhancements - The Tianhe district is enhancing service flexibility by creating pet-friendly social spaces and providing tailored services for international visitors, such as English menus and Arabic-speaking staff during peak tourist seasons [7]. Group 4: Government and Community Support - The local government is actively involved in creating a supportive environment for businesses through streamlined processes and collaborative efforts with business associations, which helps in reducing bureaucratic hurdles for merchants [8]. - The collaboration between government, business associations, and enterprises fosters a fair and vibrant commercial environment, allowing for differentiated development among merchants and avoiding homogenization of offerings [8].