Nan Fang Du Shi Bao·2025-11-03 01:56Core Insights - Liu Qiangdong, founder and chairman of JD Group, humorously commented on a photo from the APEC summit, which led to a surge in online discussions and trending topics [1] - The mention of delivery rider Deng Congchong in Liu's post resulted in an overwhelming number of orders for the dish "Huang Gou Zhutou Rou" from JD's Seven Fresh Kitchen, causing a spike in business [4][6] Group 1 - Liu Qiangdong's humorous post included a request for a specific dish, which led to a significant increase in orders for that item [1] - Deng Congchong, the delivery rider mentioned, experienced a flood of new orders and social media interactions as a result of the post [4][6] - The dish "Huang Gou Zhutou Rou" has been popular since its introduction, with high demand leading to stock shortages [8] Group 2 - Deng Congchong has been a full-time rider for JD for over eight years and recently joined JD's delivery service, benefiting from formal employment benefits [8] - The Seven Fresh Kitchen has been experiencing high order volumes, with around 30 full-time riders scheduled during peak times to meet demand [8] - Liu Qiangdong personally prepared the dish at a recent event, highlighting its popularity and the company's commitment to customer engagement [8]