中国经济样本观察·“镇”了不起丨种粮不灵、“种草”很行！这个小镇“水墨丹霞”出圈了

Core Insights - The transformation of Shuping Town in Lanzhou from an agricultural area to a thriving tourist destination showcases the economic potential of geological wonders like the "Ink Wash Danxia" landscape [1][5][11] Group 1: Economic Impact - The "Ink Wash Danxia" scenic area attracted over 100,000 visitors during the recent National Day and Mid-Autumn Festival holidays, marking an 8% increase compared to the previous year, with revenue growth of 35.27% [1][7] - In 2023, the scenic area received 750,000 visitors, with projections to increase to 1.15 million in the following year, and a single-day record of over 20,000 visitors was achieved [7][11] - The first year of operational revenue reached over 30 million yuan, increasing to 70 million yuan in the second year, with expectations for significant growth in the current year [7] Group 2: Development and Infrastructure - The local government halted brick kiln operations in 2016 to protect the geological landscape and developed diverse tourism products around the Danxia features [5][9] - The scenic area officially opened in 2023, featuring visitor centers, viewing platforms, transportation systems, and smart tourism services, making it a comprehensive destination for geological sightseeing, cultural experiences, and ecological leisure [5][9] Group 3: Community and Cultural Integration - The booming tourism has led to the growth of local homestays and farmhouses, providing new income channels for residents, with local agricultural products like apricots and peaches selling well [9][11] - Innovative services such as helicopter and hot air balloon tours, along with large-scale performances, have been introduced to enhance visitor experiences [9][11] - The scenic area has been recognized as a typical case of new consumption scenarios for 2024 by the National Development and Reform Commission, highlighting its successful integration of natural resources and cultural tourism [11]