Zheng Quan Ri Bao Zhi Sheng·2025-11-03 02:11Group 1 - Postal Savings Bank has launched the "Warm Sun and Golden Rays" initiative since 2025 to enhance services for elderly customers [1] - The Tianmen Zhaoshi Town branch of Postal Savings Bank has over 70% of its clientele being elderly, providing convenient and warm services [1] - The branch features accessible facilities, large print business guides, and staff trained to assist elderly customers with patience and care [1] Group 2 - Postal Savings Bank is continuously improving online services for the elderly, including a large print version of its app and voice interaction capabilities [2] - The bank has established smartphone application classes to help elderly customers navigate digital services, such as mobile payments and fraud recognition [2] - The 95580 customer service hotline has a "Respect for the Elderly" line that ensures tailored responses for elderly customers [2] Group 3 - The Beijing branch has created the "Golden Rays Station" platform, integrating health care, social engagement, and financial services for the elderly [3] - The bank collaborates with senior universities and community resources to form the "Golden Rays Club," offering cultural activities and financial planning seminars [3] - Postal Savings Bank encourages elderly customers aged 50 to 75 to become "Golden Rays Volunteers," fostering connections between the bank and the community [3] Group 4 - Postal Savings Bank is committed to maintaining a "people-oriented" approach, ensuring that services for the elderly are warm and thoughtful [4]