Core Viewpoint - Century Huatong's subsidiary, Shengqu Games, has signed an exclusive strategic cooperation agreement with Mango TV to capture the mini-game market [1] Group 1: Content Development - The collaboration will focus on deepening the value of Mango TV's variety shows and film IPs to expand the content matrix of the "Mango Fun" mini-game platform [1] Group 2: User Operations - The partnership aims to create a precise reach system by combining Mango TV's user profile with Shengqu's private domain operation experience [1] Group 3: Product Introduction - Shengqu Games will leverage its industry resources to introduce high-quality game developers, facilitating the implementation of more creative gameplay on the platform [1] Group 4: Commercial Monetization - Both parties will actively explore diversified profit models to maximize the commercial potential of content, traffic, and game integration [1]
盛趣游戏与芒果TV达成战略合作