Core Viewpoint - The launch of the new brand "All Seasons Grand View" by Huazhu Group marks a strategic re-commitment to redefine the Chinese hotel industry for the next 20 years, emphasizing the importance of local culture and design in the hospitality sector [1][3][15] Group 1: Brand Development - The new brand "All Seasons Grand View" was unveiled at the 2025 Huazhu Partners Conference, celebrating Huazhu's 20th anniversary [1][3] - Huazhu's existing mid-range brand, All Seasons, has achieved a significant scale with nearly 3,500 locations nationwide, recognized as the fastest-growing mid-range hotel brand [3][5] - Huazhu's founder predicts that All Seasons and HanTing will rank among the top two single-brand hotels globally in the near future [3][5] Group 2: Market Positioning - The hotel industry is transitioning from rapid expansion to a focus on high-quality development, particularly in the mid to high-end market [7][8] - There is a notable disconnect between current hotel offerings and the actual needs of contemporary Chinese consumers, particularly in service and design [7][8] - The emergence of a "Chinese design" wave is seen as an opportunity for Huazhu to cater to the preferences of a new generation of Chinese consumers [5][8] Group 3: Strategic Vision - Huazhu aims to create a world-class brand rooted in Eastern culture, addressing the genuine needs of Chinese consumers [8][10] - The company emphasizes efficiency and scale as key competitive advantages, with over 12,000 hotels across 19 countries by 2025 [10][13] - The launch of All Seasons Grand View is positioned as a culmination of Huazhu's 20 years of experience and a starting point for future growth [10][15]
全季大观 华住(01179)20周年再造下一个世界级品牌