600亿元小游戏市场或迎“大玩家” 盛趣游戏与芒果TV达成战略合作

Core Insights - The mini-game sector in China's gaming industry is experiencing exponential growth, with the market expected to surpass 60 billion yuan in 2024, up from 2.75 billion yuan in 2021, marking a 14-fold increase over four years [1] - Century Huatong, a leading gaming company in A-shares, has signed a strategic cooperation agreement with Mango TV to capture opportunities in the mini-game market [1][4] Company Overview - Mango TV, as a new media platform of Hunan Broadcasting, has established a strong content moat through exclusive resources and self-produced capabilities, ranking 19th among Chinese internet companies and projected to reach 73.31 million members by the end of 2024 [3] - The "Mango Fun" mini-game platform aims to integrate vast entertainment IPs with gaming content, targeting a young audience, with over 85% of its users being female, aligning well with the mini-game market demographics [3][4] Strategic Cooperation - The partnership will enhance the "Mango Fun" platform's content and technology capabilities, leveraging Shengtong Games' extensive experience and popular IPs like "Legend of Blood" and "Dragon Valley" [4][5] - The collaboration will focus on content development, user operation, product introduction, and exploring diverse monetization models to maximize the commercial potential of integrated content and gaming [4][5] Technological Innovation - Shengtong Games has initiated an AI mini-game competition, resulting in products with native AI interaction capabilities, which could be integrated with Mango's IP for personalized gaming experiences [5] - The mini-game sector is shifting from a focus on traffic to a "content is king" strategy, with major players like Tencent and ByteDance enhancing their ecosystems [5][6] Future Outlook - The partnership is expected to drive growth in the mini-game market, providing new revenue streams for both Shengtong Games and Century Huatong, while reinforcing Mango TV's position as a leading media entity [6][7] - This collaboration signifies a new phase of "ecological competition and cooperation" in the mini-game industry, potentially leading to industry consolidation and value reconstruction [7]