得利斯与家家悦签署战略合作协议

Core Insights - The strategic cooperation agreement was signed between Delisi Group and Jiajiayue Group, focusing on product supply, channel empowerment, B-end market expansion, central kitchen collaboration, product innovation, and marketing [2][3] - The partnership aims to leverage both companies' strengths in the supply chain to provide safer, higher quality, and more convenient food options for consumers, setting a new benchmark for "production and sales cooperation" in the food industry [2][3] Group 1 - The agreement includes regular introduction of new products, development of customized products, and channel traffic support for Jiajiayue to ensure efficient product reach at the terminal [2] - Joint marketing efforts will be implemented to enhance brand preference and consumer repurchase rates through shared membership data and promotional activities [2][3] Group 2 - The visit by Delisi's chairman provided valuable insights into market demand and product supply optimization, further deepening collaboration in sales management, consumer insights, and scenario-based marketing with Jiajiayue [3] - Both companies plan to continuously integrate resources and explore innovative cooperation models to respond to market changes and enhance overall supply chain efficiency and market competitiveness [3]