Jin Tou Wang·2025-11-03 03:33Core Insights - The 80th anniversary celebration of Candy, a brand under Haier Smart Home, took place in Milan, highlighting the brand's commitment to "heritage and innovation" and showcasing its upcoming products, particularly the global launch of the three-tub washing machine [1] Group 1: Brand and Product Innovation - The anniversary event featured an art exhibition that combined art and technology, showcasing ten original works by Italian artist Mattia Balsamini alongside iconic Candy products, creating a dialogue between art, design, and industrial memory [2] - A dedicated immersive experience space was created to visually demonstrate the new three-tub washing machine, utilizing LED dynamic visuals and sound to illustrate the innovative concept of simultaneous operation for different types of laundry [3] - The three-tub washing machine features a unique design with a 10kg large tub and two 1kg small tubs, along with three independent water systems, addressing the need for precise laundry separation in the European market [3] Group 2: Market Position and Strategy - The 80th anniversary event is part of Candy's strategy to deepen its local presence in Europe, which includes various promotional activities to strengthen emotional connections with consumers and enhance brand influence [4] - Since joining Haier in 2019, Candy has leveraged global R&D resources and supply chain advantages to introduce differentiated innovative products, such as the Pro Wash 700 washing machine, which meets the A-40% energy efficiency standard and significantly reduces energy and water consumption [4] - Candy holds the top market share in Italy for its brand and tumble dryer sales, and it is recognized as the leading brand in connected appliances in Europe, indicating strong market acceptance and recognition [4]