机构：2025年第三季度中国智能音箱全渠道市场销量为305.7万台

Core Insights - The report from Runto Technology indicates a decline in the sales volume and revenue of smart speakers in China for Q3 2025, with a total volume of 3.057 million units sold, representing a year-on-year decrease of 11.9%, and a market revenue of 860 million yuan, down 4.0% year-on-year [1][3]. Group 1: Market Performance - In the first nine months of 2025, the online market sales volume was 6.209 million units, remaining stable compared to the same period last year, while revenue reached 1.63 billion yuan, reflecting a year-on-year growth of 6.1% [3]. - The average price of smart speakers increased to 280 yuan, marking an 8.9% year-on-year rise [1]. Group 2: Product Development and Trends - The penetration rate of large model technology in smart speakers reached 33% in the first three quarters of the year, indicating a significant shift towards advanced features [3]. - New products launched by Baidu and Xiaomi, featuring large model technology, are expected to drive the development of smart speakers towards customized scenarios such as companionship and health monitoring [3]. - The sales penetration rate of smart speakers with screens reached 17.4% in Q3 2025, an increase of 2.3 percentage points year-on-year, attributed to the launch of new screen-equipped models [4].