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点赞 东莞建行:以消费金融助力拉动当地经济引擎
Nan Fang Du Shi Bao·2025-11-03 06:03

Group 1 - The Guangdong provincial government emphasizes the importance of improving people's livelihoods while pursuing high-quality economic development, aligning with the "Hundred Million Project" to enhance public welfare [2] - The "Hundred Million Project" aims to integrate economic production, people's lives, and ecological sustainability, marking a significant milestone in its three-year implementation [2] - The launch of the 7th Southern Metropolis Daily "Dongguan Citizen Praise List" focuses on collecting outstanding cases that promote the integration of economic production and public welfare since 2025 [2] Group 2 - The Dongguan branch of China Construction Bank (CCB) is actively promoting consumer finance to support high-quality local economic development, injecting financial vitality into the consumption market [3] - CCB Dongguan branch utilizes its "Credit Card + CCB Life APP" to offer various consumer benefits, such as discounts on fuel and movie tickets, enhancing customer engagement [3] - The bank is building a merchant service system through the CCB Life APP, providing a platform for merchants to attract customers and offering financing solutions to meet product financing needs [5] Group 3 - CCB Dongguan branch is creating a comprehensive "ecosystem" for consumer finance, aligning with the government's initiative to boost the cultural and tourism industry in Dongguan [5] - The bank's initiatives include developing food and tourism IPs, creating a 24-hour consumption experience with various discounts and promotions [5] - The bank's merchant service system extends to small businesses, revitalizing the "small shop economy" by providing financing and consumer solutions [5][6] Group 4 - CCB Dongguan branch assists local businesses in transitioning to e-commerce by providing loans, such as a 500,000 yuan merchant cloud loan to a clothing store facing challenges from online competition [6] - The bank also supports young entrepreneurs, offering a 300,000 yuan installment loan to help convert an old house into a café, addressing funding shortages for equipment [6]