广东省政府决定开展“粤享暖冬 乐游广东”消费季活动

Core Points - Guangdong Provincial Government has launched the "Yue Enjoy Warm Winter, Happy Travel in Guangdong" consumption season activity from November 2025 to March 2026 [1][2] - The initiative aims to leverage major events such as the National Games, APEC Summit, winter holidays, and the Spring Festival to create four flagship activities [1] - A total of 35 billion RMB has been allocated to support the consumption season, with funds distributed based on performance targets related to consumption growth [2] Group 1 - The "Follow the National Games to Travel Guangdong" activity will introduce 23 "National Games+" themed tourism routes and various "event+scenic area" packages for an immersive viewing experience [1] - The "Welcome Summit Travel Guangdong" activity will release an inbound travel guide globally, featuring 10 premium routes and 60 high-quality nighttime consumption scenarios [1] - Guangdong will promote five major consumption brands focusing on dining, accommodation, transportation, travel, shopping, and entertainment [1] Group 2 - The "Food in Guangdong" brand will be highlighted through the release of a "Food Map," featuring 30 characteristic food gathering areas and 30 tasting routes [1] - A total of no less than 20 million RMB in cultural and tourism consumption vouchers will be distributed during the "Please Come to Guangdong for the New Year" key activity period [2] - The initiative includes various incentives for both domestic and international consumers, such as dining coupons and themed packages [1][2]