Di Yi Cai Jing·2025-11-03 07:04Core Insights - The September 2025 Bank Social Media Index (SMI) highlights a significant rise in the rankings of several banks, with Industrial Bank's Douyin account "Qian Da Zhang Gui" achieving a remarkable jump to the second position due to its effective content strategy [1] - New entrants to the top rankings include Postal Savings Bank, Citic Bank, and Huishang Bank, indicating a shift in social media engagement within the banking sector [1] Group 1: Performance Highlights - Industrial Bank's Douyin account "Qian Da Zhang Gui" rose from outside the top rankings to second place, showcasing its balanced operation across various platforms including video accounts and public accounts [1] - Postal Savings Bank's content titled "New Atmosphere of Local Specialties" received 22,000 likes, emphasizing the bank's role in supporting local agriculture through comprehensive financial services [1] - The "100 Small Shops" series by MyBank highlighted a small business owner's innovative approach to offering affordable meal options, resonating well with users and contributing to the bank's social media presence [1] Group 2: Content Themes - The top content on Douyin this month featured diverse themes such as product promotion, brand awareness, financial education, and community support, reflecting a broad engagement strategy [1][2] - MyBank's focus on AI in finance was evident in its content, which showcased the practical applications of AI technology in credit services, aligning with current industry trends [2] - NewNet Bank's engagement with young audiences during the back-to-school season aimed to establish emotional connections and foster brand loyalty among future customers [2] Group 3: Social Media Engagement - The top-performing content on WeChat included discussions around personal consumption loan policies, indicating a growing interest in financial literacy among consumers [2] - Various banks utilized the back-to-school theme to create relevant content, such as Hengfeng Bank's practical financial advice for college students, which ranked sixth in user engagement [1][2]