Di Yi Cai Jing·2025-11-03 07:04Group 1 - The core viewpoint of the articles highlights the performance of brokerage firms on social media platforms, particularly focusing on the Securities Social Media Index (SMI) for September 2025, where Dongfang Caifu, CITIC Securities, and China Merchants Securities topped the rankings, consistent with August's results [1][2] - The trend of "real-time hot topics" is evident in the high-engagement content from brokerage firms on Douyin, with firms quickly producing analysis videos following significant events like the Federal Reserve's interest rate cut, addressing user demand for timely professional insights [1][2] - In contrast, the high-engagement content on brokerage video accounts primarily consists of promotional and investor education materials, such as the "Guarding Silver Hair" series by Galaxy Securities, which creatively integrates anti-fraud knowledge into storytelling [2] Group 2 - The top-performing content on public accounts mainly revolves around significant market news and market analysis, reflecting the audience's interest in timely and relevant financial information [2] - The articles provide a list of the top 10 brokerage firms' social media content, showcasing the most popular topics and engagement metrics, indicating the competitive landscape among these firms in capturing audience attention [6][19]