Core Viewpoint - The announcement of a partnership between Giant Star Legend and Galaxy has led to a significant stock price increase, but the long-term investment potential in celebrity concept stocks remains questionable [1]. Group 1: Company Announcement and Market Reaction - Giant Star Legend announced it will acquire up to 7% of Galaxy, a well-known South Korean talent agency, leveraging the popularity of its star Jay Chou [1]. - Following the announcement, Giant Star Legend's stock price surged over 14%, opening 8% higher on the day of the news [1]. - The collaboration is seen as a major draw due to the combined star power of both companies, with Galaxy managing high-profile artists like G-Dragon and Song Kang-ho [1]. Group 2: Historical Stock Performance - Giant Star Legend's stock previously experienced two notable surges: first in early July when it rose from 5 HKD to 17 HKD due to Jay Chou's entry into Douyin, and again in late July when it partnered with Yushutech to develop IP-based consumer robots, although the latter did not sustain its gains [2]. - Other celebrity concept stocks in the Hong Kong market include Lehua Entertainment, which saw its stock double this year, and Grass Sister Group, which has seen a significant decline from its peak price of 4.9 HKD to around 1.2 HKD [3]. Group 3: Industry Insights and Risks - The involvement of top-tier celebrities in Hong Kong stocks offers more diversification compared to A-shares, but these stocks are often seen as financing platforms for entertainment companies rather than viable long-term investments [4]. - The performance of these stocks is heavily tied to the popularity of the celebrities involved, creating a risk of significant downturns if a celebrity's public image falters or their popularity wanes [4].
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