Zhong Jin Zai Xian·2025-11-03 07:31Core Insights - The article highlights the successful launch of the Gannan navel orange season on November 2, 2025, by JD Fresh, emphasizing the direct sourcing model that benefits both consumers and local farmers [1][9] - Gannan navel oranges are recognized for their high quality and have seen a significant increase in production and affordability this year, with a 20% rise in yield compared to last year [3][5] Group 1: Product Quality and Production - Gannan navel oranges are celebrated for their thin skin, crisp texture, and rich flavor, making them a premium fruit in China [1][5] - The production area in Ruijin spans 168,000 acres, with an expected yield of 135,000 tons this year, marking it as a core production region [5] - The geographical and climatic advantages of Ruijin contribute to the high sugar content and excellent taste of the oranges, with effective accumulated temperature exceeding 5,200 degrees annually [5] Group 2: Market Strategy and Consumer Engagement - JD has implemented a "source direct delivery" model to ensure consumers receive authentic and high-quality Gannan navel oranges, eliminating middlemen and maintaining competitive pricing [7][9] - The establishment of a certification base in collaboration with Ruijin Tuba Xian Company aims to enhance product quality and ensure traceability, with over 1,000 acres dedicated to certified production [9] - JD's promotional efforts include a wide range of pricing options for consumers, with products priced between 11.9 yuan and 34.9 yuan depending on size, catering to diverse consumer needs [11][13] Group 3: Economic Impact and Future Prospects - The collaboration between JD and local farmers is expected to boost the income of orange growers and promote high-quality industrial development in the region [1][9] - JD's comprehensive marketing strategy, including online and offline channels, aims to enhance the brand value of Gannan navel oranges and stimulate local economic growth [13]