Zhong Jin Zai Xian·2025-11-03 07:31Core Insights - JD.com has launched a "Million Reward" price comparison event in its live streaming sales, attracting over 6 million viewers, with users winning rewards for identifying price differences [1][3] - Starting from November 1, the price comparison scope has been expanded to all categories, with the event running until the end of JD's 11.11 sales [1][6] - Users can earn up to 1 million JD beans (equivalent to 10,000 RMB) by providing lower price clues from other platforms during live streams [1][4] Price Comparison Activity - The "Price Comparison, Pay if More Expensive" activity allows users to report lower prices of identical products from other platforms, leading to immediate price adjustments by JD if verified [3][4] - Rewards vary by category, with prizes including JD beans worth 10,000 RMB, an iPhone 17, and supermarket vouchers [4][6] User Engagement and Impact - The activity has seen a significant response, with a reported 293% year-on-year increase in order volume since the start of the 11.11 event [8] - JD's competitive pricing makes it challenging for users to find lower prices on identical products from official channels, yet some users have successfully claimed rewards [6][8] Trust and Transparency - JD's live streaming model emphasizes price confidence and transparency, aiming to reshape consumer trust in live shopping [8] - The company leverages its supply chain and procurement expertise to ensure product quality and competitive pricing, moving away from reliance on influencers and focusing on real value [8]