刘强东朋友圈“索赔”黄狗猪头肉,网友“认罚”七鲜小厨爆单
Zhong Jin Zai Xian·2025-11-03 07:37

Core Viewpoint - The humorous post by Liu Qiangdong, founder and chairman of JD Group, about a photo taken at the APEC summit has sparked significant online discussion and led to a surge in orders for a specific dish from JD's subsidiary, Seven Fresh [1][3]. Group 1: Liu Qiangdong's Social Media Impact - Liu Qiangdong's post humorously addressed a photo taken at the APEC summit, mentioning a specific dish, which led to a spike in interest and orders for that dish [1]. - The post resulted in a significant increase in orders for the "Huang Gou Zhu Tou Rou" dish from Seven Fresh, with many people wanting to place orders as a form of "penalty" for Liu's humorous comment [3]. Group 2: Delivery Rider's Experience - Delivery rider Deng Congchong, who was mentioned in Liu's post, experienced an overwhelming influx of friend requests and orders after the post went viral [5]. - Deng Congchong shared images and videos on social media showing the large volume of orders received, expressing gratitude and indicating that the delivery team was overwhelmed by the response [7]. - He noted that the dish has been popular since its introduction, with Seven Fresh experiencing consistent high sales and even selling out at times [8]. Group 3: Operational Insights - Seven Fresh has been able to handle the increased demand by deploying around 30 full-time riders during peak order times and adjusting the number of riders as needed to ensure delivery capacity [8]. - The popularity of the "Huang Gou Zhu Tou Rou" dish has contributed to the overall success of Seven Fresh, highlighting the effectiveness of social media in driving sales [8].